Portrait of Serence Playford (Serence Playford)
✓ CEA registered · R045464A

Serence Playford (Serence Playford)

Associate Group Director, PropNex

PROPNEX REALTY PTE. LTD.

Rental-led condo agent in District 25, Tampines & District 9

deals on record
74
Jan 2017 to Jul 2026
active since
≤2017
CEA records begin in 2017
rentals
77%
of 13 deals since Jan 2025
latest deal
Jul 2026
CEA records

At a glance

Serence Playford is a PropNex property agent (CEA R045464A) with 74 transactions on record since 2017, when CEA's public records begin. Since January 2025, 77% of deals were rentals and 23% sales, most often acting for landlords. The most active area is District 25 (Kranji, Woodgrove), with 19 deals.

  • Rental specialist77% of deals since Jan 2025 were rentals (10 of 13)
  • Condo / apartment focus70% of all 74 recorded deals
  • Often acts for landlords77% of deals since Jan 2025 (10 of 13)

Experience

Deals per year

Every transaction in CEA's public records.

  1. 12017
  2. 22018
  3. 02019
  4. 142020
  5. 142021
  6. 112022
  7. 92023
  8. 102024
  9. 82025
  10. 52026

2026 is year to date. Recent months may be incomplete in the CEA dataset.

Experience

Recent deal mix

Since Jan 2025 (13 deals)

  • Whole-unit rental646%
  • Room rental431%
  • Resale323%

Expertise

Where Serence Playford (Serence Playford) works

Private homes are recorded by postal district, HDB flats by town.

Expertise

Clients and property types

Across all recorded deals.

Who they act for

  • Landlords5473%
  • Buyers1216%
  • Sellers57%
  • Tenants34%

Property types

  • Condo / apartment5270%
  • HDB1723%
  • Landed57%

Questions

About Serence Playford (Serence Playford)

Is Serence Playford a registered property agent?

Yes. Serence Playford is on the CEA public register under R045464A with PROPNEX REALTY PTE. LTD. (licence L3008022J); the registration is valid to 31 Dec 2026. Checked 8 Nov 2026.

Which areas is Serence Playford most active in?

By CEA records: District 25 (Kranji, Woodgrove): 19 deals; Tampines (HDB town): 10 deals; District 9 (Orchard, Cairnhill, River Valley): 9 deals; District 18 (Tampines, Pasir Ris): 7 deals.

Does Serence Playford mainly handle sales or rentals?

Since January 2025: 10 rentals (77%) and 3 sales (23%) out of 13 transactions.

Who does Serence Playford usually represent?

Across all records: landlords 54 (73%), buyers 12 (16%), sellers 5 (7%), tenants 3 (4%).

How long has Serence Playford been active as a property agent?

Serence Playford has transactions on record from Jan 2017, which is when CEA's public transaction records begin, so their career may be longer. The current registration with PROPNEX REALTY PTE. LTD started on 28 Oct 2021.

How can I contact Serence Playford?

Send an enquiry from this page and Districtpedia will pass it to Serence Playford, or contact them through PROPNEX REALTY PTE. LTD.

Contact

Send an enquiry

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Sources

How this profile is built

Transaction figures: 74 records for R045464A from the CEA salesperson transaction records on data.gov.sg, retrieved 8 Nov 2026, covering Jan 2017 to Jul 2026. "Recent" means since 1 January 2025. Area shares use the 74 records with a postal district (private) or HDB town. Registration: CEA public register of salespersons, checked 8 Nov 2026. The records do not include prices, commissions or client feedback. Districtpedia does not rank agents. Report a correction.